#KeepingItHot is a promotional campaign that we hypothetically designed for Milton.
Milton is one of the leading manufacturers and marketers of houseware products in India.

#KeepingItHot highlights the fact that the role of cooking is genderless. Generally, men take pride in being good at the grill but are rarely found doing other kitchen chores. We have also highlighted Milton's main USP of keeping the food hot through this hashtag.

Target Audience:
Milton products are used among a wide demographic. In this campaign we chose our target audience to be the middle aged individuals who work to make ends meet.